ANYTHING BUT VANILLA
ANYTHING BUT VANILLA
GNC wanted to update their stale, old image with something a little more flavorful, highlighting their wide product and flavor selection by positioning themselves as the one-stop shop for routine rejuvenation. Because with the right flavor, even the most boring routine can feel new, fun, and less… vanilla.
In addition to social and video assets, we developed audio as well that lived on places such as workout playlists.
